Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

This study develops an original framework to explore the influence of excessive product packaging on green brand attachment and to discuss the mediation roles of green brand attitude and green brand image. Structural Equation Modeling (SEM) is applied to verify the research framework. The results from a dataset of 238 valid questionnaires show that excessive product packaging has no direct effe...

How Green Is Green?

I n a world that has become acutely aware of the environmental impact of energy consumption resulting in global warming, and the increasing financial burden of oil after the price spiked this past July to US$145 per barrel, energy conservation has become a hot topic. This is an opportunity for pervasive computing to play an important role in conserving our planetary resources and moving us towa...

Creating a Green Brand for Competative Distinction

How Green Are Biofuels?

Y chromosome in a single fly strain (ensuring an otherwise common genetic background). They then screened a nearly genome-wide set of genes and looked for differences in gene expression in response to the substituted Y chromosome. Because of high statistical error rates when thousands of genes are scored simultaneously, it is difficult to estimate the exact number of affected genes, but the est...

Influence of Green IT on Consumers' Buying Behavior of Personal Computers: Implications from a Conjoint Analysis

The increasing attention towards the environmental impact of IT (Information Technology) demands reorientation from IT hardware and service organisations. Consumers are more than ever sensitive about the environmental impact of products and services they buy. Environmental attributes therefore play an important role in the buying process. While the concept of Green IT has been primarily researc...